FRAME: Proposal No. 6 by Jeremie Maret
BERLIN – Zurich gallery THE PROPOSAL first opened in 2011 with the idea of offering an unprecedented intimacy between art and viewer. The space doubles as a bed-and-breakfast where both intrigued visitors and potential patrons can arrange to sleep alongside the displayed artwork. Whether the guests’ intention be a novel aesthetic experience or a ‘try-before-you-buy’, the gallery’s exhibitions are united by their status as ‘proposals’: they are not artworks, but prototypes of possible artwork. The viewers’ reactions to and interactions with these prototypes then contribute to the final product.